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Future of display advertising with IAB chairman, David Moore at Connected Marketing Week 2010
Jamie O’Donnell speaks to David Moore, Chairman, IAB & Chairman, 24/7 Real Media and Brian Pitz, Equity Research, UBS, as part of IAB day at Connected Marketing Week in San Francisco, 2010. David discusses the future of display advertising, in particular, how display advertising is going to appear across all devices. David says while search has driven the market over the past five years, now display is the push, search is the pull. With new targeting technologies, you can target what people have searched on. Brian says display is important because display is merging with search, now called performance-based display. Many companies are not spending many dollars online. But companies like Google that are providing the technology and the data and combine it with brand dollars willing to be spent is the next wave in advertising. The biggest growth in online advertising will come from this hybrid display model.
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Small Business Viral Marketing Tips, SES San Jose 2008
Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 “”Igniting Viral Campaigns”" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one’s marketing message to a dedicated and enthusiastic audience.
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